Build a fan base, not a spike in numbers.
Paid media and audience strategy for music artists, labels and catalog owners who want listeners that last.
5 services
Worked with
Services
We run ads on Meta for labels, artists and promoters, and add TikTok when the budget can carry both. Everything we do aims at one outcome: fans who stay.
Meta Ads
A release that keeps growing after the ads stop.
- Listeners who come back for the next song
- A fan list you can reach again, on your terms
- Every dollar accounted for, week by week
- Data that stays with you, not with us
Your ad account, your audience and your data stay with you.
TikTok Ads
Your music in front of people who haven't found you yet. An add-on to a Meta campaign.
- Discovery that turns into real listeners
- Your posts doing more of the work
- A sound people start to recognize
- Growth you can see in Spotify for Artists, not just in views
People who hear you for the first time and keep listening.
Concert Promotion
Fuller rooms, and a clear picture of what it cost to fill them.
- Local fans who actually show up
- Momentum from the announcement to show night
- A tour that builds city by city
- Numbers you can bring to the next booking
We check what each ticket cost against the venue's sales, so you know it paid off.
Content Strategy
Content that keeps working long after release day.
- Less time wondering what to post
- A feed that feels like you, not a trend
- More out of every shoot and every idea
- A plan you can actually keep up with
You'll know what to post and shoot next, and why.
Creative Direction
Ads that look and sound like you, so fans remember who made them.
- A look people recognize on every platform
- Creative choices backed by what fans respond to
- Confidence in every ad before it runs
- An identity that carries into the next release
Tested with your fans, so the look is one they respond to.
Who it's for
Labels, promoters, artists and publishers with a release or a show in the next 90 days.
Labels and catalog owners
What they want: More listeners who stick around
How we count it: Listeners and saves a month in. Streams 2 weeks after the ads stop.
Promoters and touring artists
What they want: Tickets sold at a price that makes sense
How we count it: Cost per ticket, checked against the venue's numbers.
Artists selling merch or memberships
What they want: Sales to fans who already like them
How we count it: What comes back for each dollar. How much your list grew.
Publishers
What they want: More streams on the songs you own
How we count it: Same as labels, song by song.
A good fit
- A release or a show in the next 90 days
- $1,000 a month or more for ads
- You want a number at the end, not a feeling
Not a fit
- Results needed in under 30 days
- Less than $1,000 a month for ads
- Anyone who wants us to hold their ad money
Questions
Not answered here? Email hello@mooseplanet.com.
No. You pay Meta directly, and TikTok if you add it, from your own account and card. Ad money never passes through us. Our fee is separate: a flat monthly rate until your ads pass $5,000 a month.
Song campaigns are billed monthly while we work: $749 for your first month, then $997 a month. That covers Meta ads for one song, up to $5,000 a month in ads. Above that, our fee is 20% of your ad spend, or the monthly rate if that's higher.
Adding TikTok is $397 a month more, with its own TikTok ad budget of $1,000 a month or more. We usually add it in month 2, once Meta shows which clips work.
Ad money is separate and goes straight to Meta from your card: $1,000 a month or more to start, and $1,500 or more once it's working. If your song isn't out yet, we start about 5 weeks before release. Cancel with 7 days' notice.
Promoters can book a show campaign instead, at $500 a show.
$1,000 a month or more. You can find a good ad for less. Growing listeners who stick around takes enough money behind the ads that work, and that starts around $1,000.
Give it 30 days. Ads run untouched for the first 7, then the weak ones get cut. On day 30 you get one page: where you started, where you are, and what we'd do next.
No. Spotify bans services that guarantee streams, and we're not one. We report a click as a click, then show what happened to your listeners after.
You shoot, we brief. We check what you already have, write a guide with 3 to 5 directions, and review every ad before it runs.
A release or a show in the next 90 days, access to your ad accounts, and the rights to the music and footage.
Tell us about
the project.
Prefer email? hello@mooseplanet.com